Today on Episode 4, “Decide, Focus, Commit, Take Action,” Suzanne, Emma, and Michelle discuss why you must keep your messaging flexible and why your messaging must change as you grow your business with new products and services, you expand your target market, and you cope with a world changing around you. The three cover how long to let new messaging run and how often you should revisit it. But the bottom line is you need to “make a freaking decision,” focus, commit, and act. If your metaphorical messaging sailboat is still moored at the dock, Suzanne, Emma, and Michelle are the able crew you need to get your marketing sailing!
Allow Your Messaging to Change as Your Business Grows [00:24]
Michelle Tresemer asks Emma O’Brien about messaging’s lifecycle. Emma, messaging and branding expert of the crowd says:
“…messaging is something that always changes. It changes as your business grows.”-Emma O’brien
Emma cites reasons for changing messaging [0:41]:
- You launch new things.
- You expand who you’re talking to.
- Things change. The current pandemic is an example….“the world has changed. And so, you have to reframe your business or your services.”
How long should you run new messaging? [1:01]
Emma advises “give it six months. When you go out with a message, commit to it for at least six (6) months. See how it’s working, how it’s resonating, and then go back to it.”
Bottom Line: Emma says [1:06] “…look at [your messaging] every year, and make sure that it’s still on point—it’s still talking to your ideal customers and what they care about. It’s working for you.”
Take action—You’ve Got to Sail Your Boat [1:18]
Suzanne Longstreet shares four words that she lives by in her coaching business:
- Decide. “Make a freaking decision.”
- “Focus on what you want.”
- “Commit to the direction and the focus that you have.”
- Action. Suzanne says that taking action is the “difference between somebody who is successful and somebody who’s not.”
Think of it like sailing, says Suzanne. “…you’ve got to put [your sailboat] in the water and get the sails up and start going. You can course correct.”
How we help clients get off the dock and sail their messaging boat
Suzanne [3:34]: “So, my role is to help people with their mindset, get rid of the stuff that’s stopping them so that they can believe in their potential.”
Emma [3:43]: “And I help them figure out what their story is, their authentic story and what the right message for their business, that everything connects with what their ideal customers care about.”
Michelle [3:59]: “And I give them a nice, healthy shove. We’re going to post this. We are going to go out with this. We’re going to scream it, digitally.”
Suzanne: It’s about a book she wrote on how to move from being Invisible to Invincible. “It’s about getting rid of the stuff that’s keeping you invisible, the fear of visibility, and moving you forward so that you can be invincible!
Today’s Key Takeaways
- Think of your messaging as an ever-changing lifecycle.
- Any time you launch a new product or service or expand your target market—in other words—who you’re talking to, you need to update your messaging. Likewise, when the world and circumstances change around you (like the pandemic), you need to reframe your message to absorb those changes.
- Give your updated or changed message a good six months.
- Revisit your messaging at least once a year to ensure you’re still talking about what your ideal customers care about.
- Inaction is not your friend! Decide. Focus. Commit. Act. (Remember, you can always course correct if you need to.)
- Think about what exactly has your metaphorical sailboat tied to the dock. Is it your mindset? Not sure you’ve got the right story? Fear of actually pushing a button to get your message out there? Remember, we can help you with each of those problems.
Thank you for listening to the Market Inside Out Podcast with Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer. Please like, subscribe and share with your friends.
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